AI agentsLead gen

The AI lead generation agent that finds the buyer and writes the first email

Lead gen is Gravity's AI lead generation agent. It finds companies that would buy what you sell and the right person at each, checked against their own profile. Every lead comes with an email address and how it was found, something real they did recently, and a first email in two versions. Nothing is sent until you approve it.

Run Lead gen See how it works

Your first 3 agent runs are free. No card needed.

From a real sample run

Searched for seed-stage startups, read 8 company sites, found 8 buyers (8 confirmed from their own profile). Every email says how we know it; nothing was sent.

Leads kept: 8
Marked "Warm": 3
Marked "Fit only": 5
Left out as not matching: 5
Emails sent: 0, all wait for approval

What AI lead generation is, and where this agent fits

AI lead generation covers two different jobs. Inbound tools capture and qualify people who already came to you, through chat or forms. Outbound tools go and find people who have never heard of you.

Lead gen does outbound research. It reads what you sell, searches for companies that match, confirms the right person from their own profile, and writes a first email about something real they did. You approve each email before it goes out.

How Lead gen works

You start a run and it works through these steps.

Finds companies that would buy what you sell, the right person at each (checked against their own profile), their email with how it was found, something real they recently did, and a first email in two versions
Drafts answers and follow-ups
Prepares the leads
Ready here when the run finishes.

What a run gives you

From the sample run in the app, Lead gen version 1.6.12, read on 12 November 2026. Your own run will show your own results.

What it can keep doing after the first run
Job	What it does
Check replies	Reads who replied, catches bounces and opt-outs, drafts answers, follow-ups and meeting offers
Send queue	Sends the emails you approved, inside the daily cap, their working hours, with spacing
Watch my site	Re-reads your pages and prices weekly; flags drafts that quote something gone
Weekly summary	Counts sent, replies by kind and what the first emails opened with

Leads. A CSV spreadsheet. You can download it when the run finishes.

Lead gen, a lead database and doing it by hand

	Lead gen	A lead database	Doing it by hand
What you start with	A description of what you sell	Filters you choose	A blank spreadsheet
How the person is checked	Against their own public profile	Whatever the database last recorded	By you, one at a time
A reason to write now	Something real the company did recently	Usually not included	If you find it
First email	Two versions per lead, sent only after you approve	Not included	You write each one

Who it is for

Founders doing their own outbound.
Small sales teams that want researched leads instead of a bought list.
Agencies prospecting for new clients.

What it reads, with your permission

Gmail. Your profile, emails and messages.
Google Calendar. Your free and busy times and events.

Tools listed for this agent

Exa (web search)
ScrapeCreators (public profiles)
Gmail
Google Calendar
Notion
Hunter (email lookup)

Questions about Lead gen

What does each lead include?

The company and why it fits, the right person there (checked against their own profile), their email address with how it was found, something real they did recently, and a first email in two versions.

Does it send emails on its own?

No. Lead gen sends only what you approve, by email. LinkedIn and X messages are written for you to send yourself.

What happens after the first run?

Every hour it sees who replied and drafts answers and follow-ups, and it watches your site for changes. The sample run offers these to keep running: check replies, send queue, watch my site and weekly summary.

Where do the leads go?

Into a spreadsheet you can download as a CSV when the run finishes.

Does Lead gen follow up after the first email?

Yes. Lead gen reads who replied, catches bounces and opt-outs, and drafts answers, follow-ups and meeting offers. Approved emails go out inside a daily cap, in the recipient's working hours, with spacing between them.

Which job titles does it look for?

Lead gen picks the buyer from what you sell. In the sample run it looked for these titles: founder, operations manager, head of sales, operations director and head of people.

Is Lead gen free to use?

Yes, to start. Lead gen runs on Gravity, and your first 3 agent runs are free, with no card. Paid plans start at $15 a month (Mini Pilot), with usage included and the option to buy more when you need it. The pricing page lists every plan.

See what Lead gen finds for you