9 Best AI Sales Agents, Compared on Real Prices (2026)

Every roundup in this category has a price column. Two of the companies that keep appearing in those columns do not publish a price anywhere on their own site, which means somebody guessed, and you are reading the guess.

So here is the version with the guessing taken out. Nine picks, each with the rate its vendor actually prints, the job it is genuinely good at, and a line at the end saying who should not buy it. That last line is the part these lists leave out and the part that saves you a quarter.

I run an AI agent platform, so my own product is on the list. It is ninth, and I say plainly where it loses.

Everything below was read from a vendor's own pricing page or public docs in September 2026, with the exact dates in the sources. I have not run a bake-off, deployed any of these products or spoken to their customers.

How I compared them

Five questions, asked of every tool, in this order. They sort a shortlist faster than any feature grid I have seen:

• Can you buy it without a sales call? A published entry rate means you can model the bill yourself. No published rate means the number will be sized to how your company looks on a discovery call.
• Who does the work? Some of these sell you a place to configure an agent. Some sell you the agent. The difference shows up in week three, not week one.
• What is the billing unit, and what happens when you hit it? Seats, credits, actions, outcomes and per-agent fees are all on this page, and a run-out looks different in each.
• What does it do badly? Every product here has a real weakness its own site will not print.
• Who should not buy it? The most useful sentence in any review.

The numbers come from each vendor's pricing page and public docs. Most were read on 12 September 2026. Lindy's plan list comes from a reading on 11 September 2026, and Clay's plan names from one on 7 September 2026. Prices in this category move quarterly. Every figure here carries a date for that reason, so check the vendor's page yourself before you sign anything.

Quick comparison

Read from each vendor's own pricing page in September 2026, on the dates in the sources list. Monthly rates unless the row says otherwise. Apollo's Basic figure is the annual-billing rate its page shows by default. Gravity's row is my own product and is marked as such.

1. Regie.ai: the outbound tool you can budget before the demo

Regie.ai is first for one unglamorous reason. It publishes a real entry price with a stated allowance attached, which puts it ahead of most of this category before anyone opens a feature list. Pro is $49 a month and carries 5,000 credits.

That works out at roughly one cent a credit, which is the lowest published per-credit rate among the outbound tools here, though credits buy different things at each vendor and do not convert across them. Whether it is cheap in practice depends on how many credits your motion burns, and Regie does not owe you that forecast.

The reason to buy it is a genuine outbound SDR motion at volume: sourcing, sequencing, sending, and following up without a human drafting each touch. If that is not the job you have, the credit allowance is irrelevant to you and you are shopping in the wrong aisle.

Five thousand credits is the number to model

Five thousand credits a month is the number to model against. A team running heavy research on every prospect will find the floor faster than a team sending short, simple sequences, and nothing on the pricing page tells you which one you are. Budget a month of watching the meter before you commit to an annual term.

Best for

A sales team that has already decided outbound is the motion and now wants a rate it can put in a budget.

Pricing

Pro at $49 a month for 5,000 credits. As of September 2026.

Free tier

250 credits, one time.

Who should not buy it

Anyone whose real problem is inbound. Regie has nothing to say to a visitor sitting on your pricing page right now.

2. Intercom Fin: the clearest outcome pricing, and a rate most buyers misread

Fin publishes the cleanest definition of a billable outcome in this category, and it defines four of them: a resolution, a procedure handoff to a human, a disqualification where the agent rules a prospect out, and a qualification where it matches a prospect to your criteria and routes them on. Three of those bill at $0.99. Only the qualification bills at $9.99, which is the one worth modelling. Naming the handoff as a billable outcome is the interesting part, because it means the vendor treats passing a conversation to a person as a job completed rather than a failure.

Now the number that trips people up. A standard Fin outcome is $0.99. A qualification outcome is $9.99. That is ten times the headline rate, applied to the exact job a sales buyer is shopping for, and most comparison pages quote only the $0.99. Two pieces of fine print soften it: Intercom charges once per conversation however many questions get answered, and a minimum monthly commitment applies, with 50 outcomes given as the example.

Budget it as ten dollars a qualified conversation with a floor under the bill in slow months. If that maths works against your deal size, Fin is the strongest inbound pick here. If your average contract value is a few hundred dollars, it does not, and the team that should skip Fin entirely is the one with no inbound traffic to qualify, because this agent talks to people who are already on your site and cannot go and find them.

3. Clay: the list that every other tool on this page consumes

Clay is not really a sales agent in the way the rest of this list is. It is a table where each row is a company or a person and each column can call a data provider or an agent called Claygent to go and find something. Most outbound programmes that work have something like this underneath them, whether or not the buyer thinks of it as agent software.

The pricing needs care. Clay's self-serve entry tier, Launch, carries two different prices on the same page, and the gap is the annual and monthly toggle. Read on 14 September 2026: the plan card shows $167 a month against a 180,000 actions per year allowance, which is the annual view, while Clay's own pricing FAQ on the same page writes "Launch (starting at $185/mo)", which is the month-to-month figure. Same plan, 11 percent apart, depending on which control you last touched. Check which view you are looking at before you put a figure in a budget, because the one you screenshot is not necessarily the one you will be billed.

Clay runs two meters at once, actions and data credits, with unlimited seats on top. Two meters means two ways to run out, and the free plan proves they are genuinely separate by allowing 500 actions and 100 data credits a month, counted apart. One more tier detail matters if you read 2026 coverage of Clay's account-level agents: those sit on Launch and above, so a free account is testing Claygent only.

I go deeper into which of Clay's meters reward which behaviour in the piece on running Clay as an agent rather than as a spreadsheet.

Best for

Whoever owns list quality. Research, enrichment and account scoring at table scale.

Pricing

Launch from $167 a month on the annual view, $185 month to month, as read on 14 September 2026, with Growth and Enterprise above it. As of September 2026.

Free tier

Yes. 500 actions and 100 data credits a month, counted separately.

Who should not buy it

A founder who wanted something to send the emails. Clay builds the list; the sending lives somewhere else.

4. Salesforce Agentforce: right answer if you already live in Salesforce

Agentforce starts at $0. Salesforce Foundations is the free entry point, and consumption is billed from there, so the honest way to read the price list is as a meter with a free doorway in front of it.

The meter is documented, which is more than most of this page manages. Flex Credits are $500 per 100,000 credits, an Agentforce action costs 20 Flex Credits and a voice action costs 30. Conversations can also be billed at $2 each, a unit that has been running since launch. The Agentforce User License is listed at $5 per user a month with the parenthetical "(Requires Flex Credits)" attached, which makes it the price of being allowed to buy fuel rather than a standalone entry price for the product.

None of this is a reason to avoid it. If your revenue team already runs on Salesforce, the integration work you skip is usually worth more than any per-action difference against a specialist. It is a reason to model the action count before you sign, because the seat line tells you almost nothing about the invoice. I go through the setup and the meter in more detail in the piece on what a Salesforce AI agent actually does day to day.

The $125 add-on and the sales motion

The $125 per user a month add-on is worth reading closely, because it is easy to mistake for an all-you-can-eat plan. Salesforce describes it as unmetered Agentforce usage for employees, which means it covers internal, employee-facing agents. A customer-facing sales agent, the kind that talks to a prospect, stays on the consumption meter. Budget both lines.

Best for

Revenue teams whose CRM, data and reporting already sit inside Salesforce.

Pricing

$0 on Salesforce Foundations, then consumption. Flex Credits at $500 per 100,000 credits, 20 credits per Agentforce action and 30 per voice action, conversations at $2 each, the Agentforce User License at $5 per user a month requiring Flex Credits, and a $125 per user a month add-on covering unmetered employee-facing usage. As of September 2026.

Free tier

Foundations at $0, with every action metered above it.

Who should not buy it

A five-person company that does not run Salesforce. The admin time alone will cost more than the whole agent.

5. Lindy: an assistant for one person, not a fleet of reps

Lindy belongs on a sales list even though it is not sold as an SDR, because a large share of what founders call their sales process is really inbox work. Answering the same three questions. Booking the meeting. Sending the thing you promised on the call. Lindy is positioned around Gmail, Slack and meetings, and its pricing page describes credit-metered runs.

Pricing is per seat with a shared credit pool, at $29.99, $99.99 and $199.99 a month for Plus, Pro and Max, carrying 3,000, 15,000 and 35,000 credits. Enterprise is on request. The shape matters more than the rate: the same plan is generous for one person and thin for six, because the pool does not grow with the headcount in the way the bill does. Watch the burn for a month before you add seats.

Who should not buy it: a team that wants a thousand cold emails a day. Start it on one person's inbox, measure the credit burn for four weeks, then decide about seats two and three.

6. Apollo.io: data and sending on one invoice

Apollo is the pragmatic pick for a small team that would otherwise buy a contact database, a sequencing tool and an enrichment tool separately. Basic is $49 per user a month on the annual view, with credits metered on top, which is the familiar arrangement where the seat buys access and the credits buy work.

Its free plan carries 900 credits a year. Normalise that and it is 75 credits a month, which is enough to evaluate the product and not enough to run anything on. Free here means a trial with a long tail, so plan accordingly.

One practical annoyance worth knowing before you research it: Apollo's pricing page renders entirely in JavaScript, so the numbers are visible to a person with a browser and invisible to anything reading the page programmatically. In a year when buyers increasingly ask an assistant to compare tools for them, that is a self-inflicted wound. Pricing read from that page on 12 September 2026. Who should not buy it: anyone expecting an autonomous agent, because you are still the one designing and owning the sequence.

7. Lavender's Ora: the most expensive per email, and the easiest to compare to a person

Ora is priced at $500 per agent a month with 1,000 emails included, which works out at fifty cents an email at the cap. That is the highest per-message rate on this page by a wide margin. It is also the most honest unit in the category, because it is the only one a sales manager can lay directly next to a human's cost per touch and get a real comparison. You build for free and pay at launch.

The per-agent shape has a second effect people miss. A fixed monthly fee per agent rewards you for running the agent hard and punishes you for leaving it idle, which is the opposite incentive to every credit meter on this page. If your volume is steady and predictable, that is in your favour.

Best for

A manager who needs to defend the spend in cost-per-touch terms against a headcount request.

Pricing

$500 per agent a month, 1,000 emails included. Build free, pay at launch. As of September 2026.

Free tier

You can build without paying. The bill starts when the agent goes live.

Who should not buy it

Anyone sending under a few hundred emails a month, where the fifty cents a message becomes several dollars a message.

8. Artisan and 11x: the two I cannot price for you

Artisan sells Ava, an AI SDR, and has a pricing page with no entry rate on it. 11x sells Alice, also an AI SDR, and 11x.ai/pricing returned a 404 on 12 September 2026, so there is not even a page on which to hide a number.

The third-party write-ups quoting Artisan anywhere from a few hundred to several thousand dollars a month are not evidence. A spread that wide is what you get when the number comes out of a sales call sized to the buyer, and I will not pick a figure out of it.

11x carries something heavier than a missing price. On 24 March 2025, TechCrunch reporters Dominic-Madori Davis and Marina Temkin published claims from named companies listed as 11x customers. ZoomInfo told them it had not given permission for its logo to be used and was not a customer, and said the product performed significantly worse than its own SDR employees during a one-month trial. Airtable said the product was never used in production. The company disputed the picture, stating that it reports contracted ARR, that its investors had reviewed the underlying contracts and that its retention rate was 79% at the time, and it denied misleading sales practices. Both sides belong in any honest summary, including this one.

A blank price is itself information

A missing rate tells you the sale is designed around a conversation, which usually means annual commitments, a minimum, and a figure that depends on how well funded you look. That is a legitimate way to sell software. It is simply not compatible with a buyer who wants to start small and expand on results, which is most people reading a page like this one.

Who should not buy either: anyone who needs to know the cost before the meeting. Ask both for a flat annual figure and a stated volume allowance in writing, and compare that to Regie's $49 with 5,000 credits attached.

9. Gravity: a bounded sales task, handed back finished

This is my product, so discount me accordingly. It is ninth because it is the narrowest thing on the page, and because I would rather you understood the boundary than bought and bounced.

Gravity is not an AI SDR. It does not send cold outbound at volume, and it does not want to. What it does is take a specific, bounded piece of sales work and hand it back done: research this list of accounts, draft follow-ups from these call notes, clean this CRM export and flag the duplicates with reasons, chase the documents that never arrived. You describe the task in plain words, an expert-built agent runs it, and the output comes back for you to check.

Anything that messages a customer or moves money waits for your approval. Every agent passes automated checks before it is listed, and a run that fails on a platform error with no usable output is refunded under the refund policy, without a ticket.

The pricing is deliberately dull. Your first agent is free, with no card. After that Autopilot is $20 a month worldwide, ₹1,999 a month in India, with a lot of usage included, and India also has Minipilot at ₹399 a month with a smaller allowance. Buy more usage if you run out. There is no action to count and no outcome to define.

Where Gravity is the wrong answer

If your requirement is a thousand cold emails a day into new accounts, we are the wrong tool and Regie.ai or a comparable specialist is the right one. If you need an agent embedded in Salesforce objects, Agentforce is the shorter path. If nobody has published an agent for your exact task yet, the catalogue does not cover you, and we are in private alpha, so it is still short.

Best for

Founders and small teams with a repeating sales chore: the follow-ups after calls, the account research before them, the CRM cleanup nobody volunteers for.

Pricing

First agent free, no card. Then Autopilot at $20 a month worldwide, ₹1,999 a month in India, with a lot of usage included. India also has Minipilot at ₹399 a month with a smaller allowance. Buy more usage if you run out. As of September 2026.

Free tier

Yes. One agent, free.

Who should not buy it

Anyone whose actual job is cold outbound at volume. Buy the specialist and come back for the follow-up work.

The free option, and what free buys

"Free" means five different things on this page, and the difference is not the price. It is how much work the tier lets you finish before it stops.

Normalise them and the picture is clear. Clay's free plan carries 500 actions and 100 data credits a month, which genuinely runs a small list. Apollo's 900 credits a year is 75 a month, which evaluates the product and runs nothing. Regie's 250 credits are a one-time grant, about five per cent of a single month on its $49 Pro plan. Agentforce Foundations is $0, but every action above the door bills at 20 Flex Credits, so at $500 per 100,000 credits that is ten cents an action from the first one. Gravity's first agent is free, with no card and no expiry on it.

Fin and Lindy both offer a trial with no free tier behind it. Artisan and 11x list nothing free at all.

The rule I would apply: a monthly refill is a free tier, a one-time grant is a trial wearing a costume, and a $0 doorway with a meter behind it is neither. If free is the whole requirement, the wider survey across every category is in the roundup of AI agents you can actually run for nothing.

The small-business pick

Seat count decides the bill on most of this page, and small teams get this wrong by comparing headline rates instead of totals.

Do the arithmetic at five people. Apollo Basic at $49 per user is $245 a month. Lindy Plus at $29.99 a seat is $149.95 a month, with all five sharing one credit pool, so the effective allowance per person drops as you add them. Lavender's Ora is $500 for a single agent before anyone has a seat. Agentforce 1 Editions start from $550 per user a month, which prices a five-person company out of the conversation entirely.

Against that, Gravity is a flat $20 a month worldwide with a lot of usage included, ₹1,999 a month in India, or ₹399 a month on Minipilot. The first agent is free. I am obviously biased here, so check the totals yourself.

My honest routing for a company under ten people: pick the single most repetitive sales chore you have, give it to one tool, and measure it for a month before you buy a second. If you already run HubSpot, there is a native option worth pricing too, since its Prospecting Agent bills $1.00 per lead recommended for outreach and its Customer Agent moved to $0.50 per resolved conversation on 14 April 2026, which I cover in the piece on what a HubSpot AI agent costs and does. The broader shortlist across every function sits in the small-business agent comparison.

Which one should you choose?

Start from the sales job you want to stop doing, then pick the tool built for that job. Start from the category and you will spend a fortnight comparing units that do not convert into each other.

If the job is outbound at volume, buy Regie.ai and build the target list in Clay. Those two sit next to each other well, and both publish enough of their pricing that you can forecast the combined bill before a sales call.

If the job is qualifying people who are already on your website, Fin is the strongest pick here and the only one publishing outcome definitions you can hold it to. Model it at $9.99 a qualification rather than $0.99, and if that breaks your unit economics, the answer is no.

If your company already runs on Salesforce, look at Agentforce first regardless of what any comparison page says. Model the action count, budget the consumption separately from the seats, and remember the unmetered add-on covers employees rather than customers.

If the job is really your own inbox, buy Lindy and stop reading. One seat, one month, then decide.

If you want the contact data and the sending on one invoice, Apollo is the pragmatic answer for a small team. If you want a number your CFO can compare to a headcount, Lavender's per-agent fee is the only unit on this page that does that cleanly.

If you are selling software and the question underneath this one is whether agents change what you sell rather than how you sell it, that is a different argument and I make it in the piece on AI agents and SaaS. If price is the whole decision across the wider agent market, the audit lives in the cheapest AI agent platforms, compared on what you actually pay.

My own bias, stated plainly: for a founder or a small team, I would take the single most repetitive sales chore, hand it to an agent that returns it finished, and leave the SDR fleet question for a year when you have the volume to justify it. That is Gravity, and the first agent is free. If you want these picks grouped by the sales job they do, that view is in the ranking of AI agents for sales teams, and the task-level walkthrough of the easiest win is in the guide to automating post-call follow-up.

FAQ

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