Behind Gravity
Notes from the team building Gravity. Why we are betting on a marketplace, not another agent builder. What is working, what is not, updated as we ship.
Why Pre-Launch Content Is a Long Game
Most teams treat content as something you switch on at launch, alongside the press push and the paid spend. It feels logical: why write about a product nobody can buy yet? The trouble is that content does not behave…
The Honest Cost of Three Shutdowns: A Founder Financial Postmortem
Founders almost never publish the dollar number. The number is uncomfortable, the breakdown is more uncomfortable, and the opportunity cost is the most uncomfortable line of all. So this post does the uncomfortable…
Why Bootstrapping, Not VC: A Founder's Decision Rationale After Three Shutdowns
The most common question I have been asked since Gravity went public is some version of: why are you not raising? After three shutdowns and a clean fourth bet, the assumption is that VC capital is the next move. The…
What I Learned From Killing a $100K Product (The Hardest Shutdown)
The hardest shutdown across all three startups was the one with revenue attached. Specifically, the $100K-annual-run-rate slice of Super AI that was working in 2025 even as the surrounding product was structurally…
The Mistakes I Made With Super AI: A Founder's Decision Postmortem
The public version of the Super AI postmortem is on this site already (read it here). It explains the structural failure: an all-in-one AI router built in 2024, killed in March 2025, in a category that was getting…
Building in Bangalore, Not SF: Geography and Cost After Three Shutdowns
Aryan Agarwal, building Gravity, from Bangalore. The default assumption when a 3x founder builds an AI agent platform is San Francisco. The default assumption is wrong for this company; it is also probably wrong for…
Why I'm Betting Against Workflow Platforms in 2026 (Timing Argument)
This is a timing post, not a thesis post. The thesis lives in describe outcome, not workflow,workflow editors are the wrong abstraction once intelligence has moved into the system. This post is the narrower question:…
Vibe AI Postmortem: Lessons from Building an "AI Friend"
Vibe AI was an AI friend. From March 2025 to February 2026, I built it, ran it, watched it work in week one, watched it stop working by week three, and then watched the unit economics confirm what week three had…
Super AI Postmortem: Why an All-in-One AI App Didn't Work in 2024
Super AI ran from March 2024 to March 2025. Twelve months. The pitch fit on a sticker: describe what you want, we'll pick the model. An all-in-one AI app that auto-routed each prompt to the best foundation model, GPT…
Month 1: Building Gravity in Public, What Shipped, What Didn't
This is month 1 of Gravity, in public. Public means: I write the retro before I have all the answers, name what shipped and what didn't, and let the kill thresholds I set at month start judge themselves. The point is…
Mental Health Platform Postmortem: Why MindWave Shut Down After 13 Months
From October 2022 to October 2023 I ran a mental health startup out of Pune called MindWave. Thirteen months. The core product, private sharing, journaling, and venting, shipped. Real users came. Real users came…
Bootstrapping an AI Agent Platform in 2026: A Founder's Playbook
Three shutdowns ago, I'd have raised a seed round to build Gravity. After three shutdowns, the framework I came back to is bootstrap. Not because raising is wrong, it's the right move for plenty of founders, but…
Three Startups, Three Shutdowns: What I Learned Before Building Gravity AI
In early 2026, 40% of AI startups launched in 2024 had already shut down (TechStartups, AI shutdowns roundup, December 2025). I'd already been in three of those statistics, just a year or two earlier than the cohort.…